I kept hearing the same thing from people around me — they wanted an alternative to grocery store produce. Food that hadn't been waxed, sprayed, or coated just to survive a two-week supply chain. Straight from the source, with nothing added in between. I looked into it and agreed completely.
That option was harder to find than it should have been. Then I started talking to local farmers and found the same frustration on their end — great food, but the middlemen were taking the margin and adding steps that had nothing to do with quality.
So I built the direct line. The SMS engine, the routing logic, the whole thing — no investors, no playbook. Just a clean connection between the people growing real food and the people who want it.